Jack Costigan Featured in Apple News as Nashville’s Leading STR & Investment Advisor
Being featured in Apple News is not about vanity. It’s about validation — not from a marketing team, not from paid ads, not from self-published content, but from a national editorial platform that exists to highlight what’s genuinely relevant.
The Apple News feature on my work in Nashville’s short-term rental and investment real estate market wasn’t focused on luxury listings, transaction volume, or buzzwords. It focused on something far more important: how real estate advisory actually needs to work in a market that has become more complex, more regulated, and more competitive.
You can read the full feature here:
👉 https://apple.news/AoYQIYwHXTpaCf4mvOeUGwQ
This post isn’t just about being featured. It’s about what that feature represents, why it matters for buyers and sellers, and what it says about the current — and future — state of Nashville’s STR market.
Why National Editorial Coverage Still Matters
Real estate is noisy.
Everyone has a website. Everyone has a slogan. Everyone claims expertise. But editorial recognition is different. It’s not self-appointed. It’s not paid for. It’s earned.
The Apple News piece didn’t highlight accolades. It didn’t list sales numbers. It didn’t focus on branding. It focused on process — how deals are evaluated, structured, and protected before contracts are ever signed.
That distinction matters.
In a maturing investment market, hype fades quickly. What lasts is method.
The Core Idea Behind the Feature
The article centered on one simple truth:
Most short-term rental investments fail before the first guest ever books — not because of demand, but because of poor diligence.
Nashville continues to be a strong tourism and travel market. According to recent data, the city generates tens of thousands in average annual STR revenue per property. Demand is not the issue.
The issue is how people approach the purchase.
Most buyers focus on upside.
We focus on sustainability.
From Selling STRs to Advising on Them
There’s a massive difference between selling a property that can be used as a short-term rental and advising someone on whether it should be.
Selling is about possibility.
Advising is about protection.
True STR advisory requires:
• Zoning verification
• Permit eligibility screening
• Revenue stress-testing
• Conservative underwriting
• Regulatory risk modeling
• Exit strategy planning
These are not standard real estate services. They are advisory services.
And they’re exactly what most buyers don’t get.
Why This Feature Matters to Buyers
If you’re buying in Nashville — especially for investment — this feature should tell you something important:
You don’t need hype. You need clarity.
Short-term rental purchases are not emotional decisions. They are legal, regulatory, and financial decisions.
A strong advisor helps you answer:
• Is this property legally operable as an STR?
• Can it retain its permit?
• Are the revenue numbers realistic?
• What are the true operating costs?
• How exposed am I to regulation changes?
• What does my exit look like?
Most people never ask these questions — until it’s too late.
Why This Feature Matters to Sellers
For sellers, this feature validates something that’s often misunderstood: STR-eligible properties must be marketed differently.
Investor buyers don’t buy on vibe.
They buy on:
• Legal clarity
• Permit stability
• Revenue durability
• Regulatory transparency
• Risk-adjusted return
When a property is positioned correctly, it attracts serious buyers.
When it isn’t, it attracts speculation — and speculation rarely closes.
Nashville’s STR Market Is Not Crashing — It’s Maturing
This is where most headlines get it wrong.
Nashville’s STR market is not dying. It’s not collapsing. It’s not over.
It’s maturing.
Maturity looks like:
• More regulation
• More professional operators
• More sophisticated buyers
• Higher standards
• Tighter margins
• Better planning
This is what healthy markets do.
How The Costigan Group Helps
At The Costigan Group, we don’t treat STR purchases like residential deals. We treat them like business acquisitions.
That means our process is fundamentally different.
1. Zoning and Permit Verification First
Before we ever tour a property, we verify:
• Zoning overlays
• STR eligibility
• Permit classifications
• HOA and neighborhood restrictions
If it doesn’t work legally, it doesn’t move forward — period.
2. Conservative Revenue Modeling
We don’t use influencer numbers.
We model:
• Real ADRs
• Seasonality
• Vacancy
• Platform fees
• Cleaning costs
• Maintenance
• CapEx
• Taxes
• Insurance
Our job is not to sell upside. It’s to protect downside.
3. Regulation-Aware Deal Structuring
Nashville is not a static regulatory environment. Rules change. Interpretations change.
We structure deals with that reality in mind.
4. Exit Strategy Planning
Every STR should have at least three viable exits:
• Long-term rental
• Sale to another investor
• Sale to an owner-occupant
If it only works in one narrow scenario, it’s fragile.
5. Long-Term Advisory, Not Just Transactional Service
We don’t disappear after closing.
Our clients use us for:
• Portfolio planning
• Repositioning
• Refinance timing
• Expansion strategy
• Market analysis
This is advisory — not just brokerage.
The Current State of Nashville’s STR Market
Now let’s talk reality.
Regulation Has Raised the Barrier to Entry
This is a good thing.
Bad actors are leaving. Poorly planned investors are exiting. The market is becoming more professional.
Revenue Has Normalized
The gold-rush phase is over.
Strong operators still perform extremely well. Poorly positioned properties struggle.
That’s healthy.
Buyers Are Smarter
Today’s buyers ask:
• What’s my downside?
• What’s my regulatory risk?
• What happens if rules change?
• How liquid is this asset?
That’s maturity.
2026 Outlook: What’s Actually Working
The STRs that will thrive are:
• Zoned correctly
• Well-designed
• Properly furnished
• Conservatively underwritten
• Well-managed
• Legally compliant
Speculation is fading. Strategy is rising.
Final Thoughts
Being featured in Apple News isn’t about recognition. It’s about responsibility.
It reflects the way we approach real estate: methodically, conservatively, and with long-term strategy at the center.
Nashville’s STR market is not going anywhere. But the way people participate in it is changing.
And that’s exactly where real advisory matters.
If you’re exploring short-term rentals in Nashville, I highly recommend starting here:
👉 https://www.jackcostiganrealestate.com/short-term-rental
FAQ
Why was Jack Costigan featured in Apple News?
Jack Costigan was featured in Apple News for his specialized advisory work in Nashville’s short-term rental and investment real estate market. The feature highlighted his emphasis on zoning verification, permit eligibility, conservative revenue modeling, and long-term regulatory planning—areas that many investors overlook.
What makes Jack Costigan different from other STR agents in Nashville?
Unlike traditional agents who focus primarily on transactions, Jack operates as a strategic advisor. His process includes zoning analysis, permit screening, regulatory risk modeling, and exit strategy planning before buyers ever submit an offer.
Is Nashville’s short-term rental market still strong?
Yes. While the market has matured and regulations have tightened, well-positioned and properly underwritten STRs in Nashville continue to perform strongly. The market is shifting from speculation to strategy.
Is now a good time to invest in a short-term rental in Nashville?
It can be—if the deal is structured correctly. Today’s environment rewards informed investors who prioritize legal compliance, conservative modeling, and long-term sustainability over hype.
What zoning allows short-term rentals in Nashville?
Zoning eligibility varies by overlay, neighborhood, and permit classification. This is why professional zoning and permit verification is critical before purchasing any STR-intended property.
How does regulation affect STR investments?
Regulation impacts permit eligibility, occupancy limits, operational rules, and long-term asset viability. Ignoring regulatory risk is one of the most common causes of STR underperformance.
Can I use a short-term rental as a long-term rental later?
Yes, in many cases. Strong STR investments should have multiple viable exit strategies, including conversion to long-term rental or resale to an owner-occupant.
Where can I learn more about STR investing in Nashville?
You can start with Jack’s STR pillar guide here:
👉 https://www.jackcostiganrealestate.com/short-term-rental
Jack Costigan is a top-producing Realtor® and founder of The Costigan Group at Compass Nashville, specializing in residential, relocation, investment, and short-term rental real estate throughout Nashville and Middle Tennessee. Known for his modern marketing and data-driven approach, Jack has helped dozens of clients buy and sell homes across Greater Nashville. Learn more at jackcostiganrealestate.com.
