Jack Costigan Featured in Business Insider: Why Nashville Buyers Want Clarity, Not Noise
There are a lot of headlines about Nashville real estate. A lot of hot takes. A lot of “experts” online. And if you’ve been paying attention at all, you’ve probably noticed the problem: the louder the conversation gets, the harder it becomes to know what’s actually true.
That’s why I’m genuinely grateful (and proud) to share that Business Insider recently featured me and The Costigan Group at Compass Nashville in an article focused on a very real shift happening right now: buyers and investors are no longer looking for more information — they’re looking for someone who can filter it, interpret it, and turn it into a plan.
You can read the feature here: Business Insider feature on The Costigan Group. markets.businessinsider.com
Why this feature matters (and why it’s happening now)
Nashville is still one of the most searched, discussed, and debated markets in the country — but the decision-making environment has changed.
Buyers are dealing with:
conflicting home value estimates depending on the platform
inconsistent advice across social media and online forums
rate narratives that shift week-to-week
and, for investors, constant uncertainty around short-term rental rules and enforcement
Business Insider specifically calls out how buyers across Davidson and Williamson counties are being hit with “conflicting property valuations, short-term rental regulations, and mortgage rate projections” from different online sources — and how that overload creates paralysis. markets.businessinsider.com
This is what I see every day in real conversations: smart people who could absolutely buy the right home — but they’re stuck trying to reconcile ten different versions of the truth.
The point isn’t more data — it’s a clearer path
One of the main reasons this article resonated with me is because it captured how we actually operate.
As I said in the feature:
“People don’t need another podcast episode or TikTok video telling them what might happen… They need someone who can take everything they’ve read, heard, or googled, and translate it into one clear path forward.” (Business Insider feature) markets.businessinsider.com
That’s the core of what we do.
We’re not here to add to the noise. We’re here to:
pressure-test the data (what’s real vs. what’s marketing)
connect the dots (neighborhood trends, pricing reality, inventory, leverage)
and create a strategy that’s specific to you — your timeline, your lifestyle, your risk tolerance, your goals
Because buying real estate (especially in Nashville) is not a “general advice” decision. It’s a personal one.
A “strategic filter” — and why that’s different
The article describes our team as acting like a strategic filter — and that’s honestly the best phrasing I’ve seen for the model I’ve built.
Instead of giving clients 20 tabs of listings and saying “let me know what you think,” we take a project-managed approach:
grounded analysis based on actual transaction data
neighborhood-level context (not just zip code averages)
and realistic underwriting and downside scenarios for investment deals
Business Insider highlights that we serve three main client types:
residential buyers and sellers
relocation clients moving into Nashville
short-term rental investors evaluating ROI and regulations markets.businessinsider.com
And while those categories are different, the approach stays consistent: clarity first, strategy second, execution third.
Confidence beats hype — especially in a shifting market
Here’s the thing: in a market like this, hype is easy. Confidence is earned.
And that’s why this part of the feature is important:
“We’re competing with information chaos… Unreliable estimates, contradictory advice, rumors about regulations — it creates decision fatigue. Our job is to cut through that and give people confidence.” (Business Insider feature) markets.businessinsider.com
That’s exactly right.
If you’re buying a primary residence, confidence means you understand:
what you’re paying for
how long you’ll likely hold it
what matters most in resale
and how to win (or not overpay) in negotiation
If you’re investing, confidence means you understand:
regulation realities (not rumors)
revenue potential with conservative assumptions
what’s actually driving demand in that pocket of town
and what your exit looks like if the market shifts
This is a relationship business — and the numbers reflect it
Another reason this recognition is meaningful is because it’s tied to something I care about more than publicity: results and repeat business.
The article notes that in the last 12 months, The Costigan Group has closed more than $40 million in transactions, and that clients routinely come back for second, third, and even fourth deals — which I view as the real measure of whether you’re actually delivering value. markets.businessinsider.com
I’ve always believed if you:
communicate clearly
do the work
protect the client’s downside
and execute at a high level
…then the business takes care of itself.
Media visibility is not the goal — trust is
One line in the article I want to underline is the point about how consumer behavior is shifting toward AI-driven search and discovery — and why digital credibility matters.
It’s not about “being seen” for ego. It’s about trust.
People are making big decisions based on what they find online — and the goal is that when they find us, they see consistency:
consistent messaging
consistent data-backed thinking
consistent client experience
consistent results
Business Insider points out that our team is focused on establishing credibility across media platforms as search behavior changes — and that aligns with how I’ve been building the brand from day one. markets.businessinsider.com
If you’re buying or investing in Nashville
If you’re trying to make a move in Nashville — whether that’s your first home, a relocation plan, a move-up purchase, or an investment property — the best thing you can do right now is stop chasing noise and start building a clear strategy.
If you want help decoding the market and building that plan, we can do that.
Read the full feature here: Business Insider feature on The Costigan Group. markets.businessinsider.com
Jack Costigan is a top-producing Realtor® and founder of The Costigan Group at Compass Nashville, specializing in residential, relocation, investment, and short-term rental real estate throughout Nashville and Middle Tennessee. Known for his modern marketing and data-driven approach, Jack has helped dozens of clients buy and sell homes across Greater Nashville. Learn more at jackcostiganrealestate.com.
